Factors that Affecting the Interest Transacting in E-Commerce by Generation Z
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Abstract
The development of the internet makes conventional activities are able to be carried out digitally. Buying and selling transactions are one of the conventional activities that can be carried digitally on e-commerce. The increase in internet users has resulted an increase in the use of e-commerce. Generation Z is a generation that is accustomed to use technology, including using the internet daily. The high number of online shopping transactions among generation Z makes it interesting to conduct research regarding the factors that influence interest in e-commerce transactions. This is an associative descriptive research with a quantitative approach. Data was collected using a questionnaire with 277 respondents. Data analysis used multiple regression methods. The research found that only the accounting system information knowledge and perceived of eased used had a significant effect, while perceived of usefulness, perceived of risks and security variabel had no effect on students' interest in making transactions in e-commerce.
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