Model Bisnis dan Strategi Pendapatan Kanal NussaOfficial dalam Ekosistem Media Digital Anak
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Abstract
The children's digital media industry is experiencing significant growth and development. This study analyzes the business model and revenue strategy employed by NussaOfficial, a YouTube channel based in
Indonesia that produces educational and local cultural content. Research employs content analysis and the BMC framework to identify value proposition, customer segments, and revenue sources. The revenue sources of NussaOfficial encompass merchandise sales, collaborations, and traditional media distribution. The channel has succeeded in maintaining its educational and cultural identity while concurrently building a strong brand in children's media. The entity in question is confronted with challenges posed by platform
capitalism, characterized by the pressure to maintain high levels of engagement and visibility. The study posits the necessity of integrating quality content, adaptive business strategies, and awareness of platform dynamics. The implications of this phenomenon extend to the crucial role of policy support in promoting
local educational media and enhancing digital business literacy. This research also encourages further studies on how to balance educational purposes and commercial goals in children's content industries.
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