The #STYOut Phenomenon on X:Social Network Analysis
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Abstract
This research paper analyzes the distribution of information related to Shin Tae-yong controversy, as the coach of the Indonesian National Team, on social media, using the Social Network Analysis (SNA) method. The objective is to identify key actors and user interaction patterns. The findings show that accounts such as @idextratime and @kopex__ have significant influence in the #STYOut network. Identification of these influential actors can help communication and marketing strategies, as well as decision making processes. This study is also relevant for sports team management in understanding the impact of public reaction on the coach's reputation. The study findings supports the Two-Step Flow Model of Communication theory, which shows the role of opinion leaders and the rapid spread of information. This study also provides insights into social interactions on social media, implications for sports management, and contributions to communication theory in the digital era.
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