HASHTAGS AND HIGHLIGHTS: BUILDING A STRONG SCHOOL LIBRARY PRESENCE ON INSTAGRAM

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Published: Dec 8, 2025
DOI: https://doi.org/10.56873/jskm.2025.5911
Keywords:
Instagram, school library, content social media strategy
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Salsabila Virgyonetha
Program Studi Ilmu Perpustakaan dan Informasi, Fakultas Ilmu Budaya, Universitas Diponegoro
Roro Isyawati Permata Ganggi
Program Studi Ilmu Perpustakaan dan Informasi, Fakultas Ilmu Budaya, Universitas Diponegoro
https://orcid.org/0000-0002-4811-722X

Abstract

The utilization of social media and content strategy in school libraries serves as a channel to enhance integrity, branding, however, the visibility of school libraries on Instagram is still limited. The purpose of this study is to establish a strong and visible presence for school libraries on Instagram. The research method used is Research and Development (R&D) level 1, while the techniques used for data collection are based on interviews, observation, and documentation. The process of establishing a school library's presence on Instagram begins with the selection of an appropriate account name that accurately reflects the library's identity. It is important to ascertain the achievements of Instagram usage to facilitate the direction of subsequent content creation. A content strategy can be developed by identifying the features of Instagram and then utilizing them optimally. To create content, it is first necessary to create a content plan that outlines content themes and posting schedules. It is also important to consider the availability of Instagram management tools and facilities, such as mobile phones, tripods and editing software. Successful use of Instagram can be measured by monitoring the number of likes, comments, and views, as well as the number of accounts involved.

Article Details

Issue
Vol. 29 No. 2 (2025): JURNAL STUDI KOMUNIKASI DAN MEDIA
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Articles
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